Since 1931 Sin Par has been an advanced company in productive efficiency and quality in cutting tools but had a pending account in the renewal of its image and packaging to be able to present itself as leading company at the regional level. Our team relieved all the company´s products (Saws, hand blades, machine blades, circular saws) for the development of a packaging that protects its contents and improves the organization of the stock and its exhibition in the points of sale. After a year of work, not only achieved advantages in communication, but also optimized closure systems, security for users, the organization of empty containers, filling in the assembly lines and a remarkable improvement in costs.