Visual identity, branding, and editorial development.

Argentine Good Design

The value of national production is reinforced by the visual identity and editorial design created for the Sello Buen Diseño Argentino (SBD). A brand system communicating excellence, innovation, and industrial quality was developed for this purpose. Consequently, a solid identity was established, capable of representing hundreds of products across diverse sectors, ensuring that institutional communication is perceived with coherence and high visual impact.

Since 2012, the industry has been strengthened by this design. This official distinction has been obtained by over 5,000 companies, who utilize the brand system as a visual language of quality.

The seal was adopted by the Ministry of Industry as its official symbol of innovation. As a result, the brand is now considered the primary reference for national production. Clear communication between the State and the productive sector is guaranteed by the design. Finally, this standard of excellence is consolidated by xCruza through a high-impact visual identity.

SERVICES
BRAND DESIGN
VISUAL IDENTITY
EDITORIAL DESIGN