Display strategy, packaging, and product identity.

Bosco

Bosco is a children’s basics apparel brand that tells a story. Under this premise, our studio developed a comprehensive display and packaging system. The design expresses the simplicity and iconicity proposed by the brand's identity. Indeed, we achieved pieces that clearly communicate the project's playful spirit.

First, we designed a display system with its own identity and high durability. Furthermore, the pop-up concept of the furniture makes it extremely versatile for different spaces. The system easily adapts to both proprietary retail stores and specialized industry fairs. In this way, we guarantee a cohesive brand experience at every touchpoint.

The packaging development complements the aesthetic proposal of the products. Indeed, the display and packaging strategy seeks to endure over time through quality materials. Consequently, the visual system reinforces Bosco’s positioning in the children’s market. Finally, xCruza delivers a solution that combines product strategy with functional and modern industrial design.

SERVICES
PRODUCT STRATEGY
INDUSTRIAL DESIGN
PACKAGING DESIGN