Institutional branding strategy.

Comitia ID

The institutional branding strategy for Comitia ID represents the values of transparency, efficiency, and electoral equity. Indeed, xCruza fully developed this identity with the goal of strengthening modern democracies through advanced technology. The project seeks to create a solid brand that symbolizes collective participation and civic unity. For this reason, we achieved a visual language that communicates trust in complex processes.
First, the designed isotype evokes the diversity of regions and cultures converging at a common point. Furthermore, we integrated a checkmark into the symbol to reinforce the idea of validation within the electoral system. In this way, the institutional branding strategy consolidates an image of technical reliability and democratic commitment.

We introduced the new identity to great acclaim at the International Congress of Electoral Technology in Panama. Effectively, the visual system positions Comitia as an undisputed benchmark in the technology sector. Consequently, the brand transcends borders thanks to a coherent conceptual construction. Finally, this institutional branding strategy delivers a high-impact visual communication solution for the global market.

This project was carried out alongside graphic designer Juliana Pecollo.

SERVICES
BRAND STRATEGY
GRAPHIC DESIGN
VISUAL IDENTITY GUIDELINES
PHOTOGRAPHY & COMMUNICATION

 
 
 
 
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