eTermo
Drinking mate in Argentina—and in much of South America—is a deeply rooted daily tradition. Working alongside Peabody, our goal was to renew this popular experience by integrating technology and culture. We designed an all-in-one product, which brings together all the necessary elements to prepare mate in a single unit. Its morphology is defined by a fluid profile that merges aesthetics and functionality. The eTermo name is highlighted with an LED light line, denoting its innovation and operation, solidifying a memorable product design.
eTermo is not only the company’s best-selling product in Argentina, but it is also the gateway to new markets in Latin America, the United States, and Europe. Now an icon of Argentine design, it has been exhibited in notable design showcases at MALBA, Fundación PROA, and the Red Dot Design Museum.
The original idea stems from the Peabody Award. Winning project by Pedro Sainz.
Photography: Martín Bertolami.
SERVICES
INDUSTRIAL DESIGN
PROTOTYPING
PRODUCT BRANDING
COMMUNICATION
