Industrial design and strategy applied to mobility.

eTermo 500 on Road

The industrial design and strategy for eTermo on Road emerged as a response to the search for new solutions for daily life. Peabody challenged us to design a version of the iconic eTermo specifically tailored for vehicle use. For this reason, we supported the brand throughout the entire process, from business conception to final production development.
The result is eTermo on Road, which allows users to heat water during their journey, supporting the tradition of drinking mate while on the move. The primary challenge was to design a compact, ergonomic, and functional product capable of fitting into a vehicle’s cup holder. This outcome expands the eTermo family, consolidating a product line deeply rooted in Argentine cultural identity.

Logo premio BID Bienal Iberoamericana de diseño

With its pill-like morphology, the eTermo On Road brings together everything necessary to prepare mate and easily adapts to car spaces, redefining the experience of drinking mate on the road. With 500 ml of capacity, it is lightweight and easy to handle. Its silicone-coated body improves grip, provides thermal safety, and allows the integrated bombilla (straw) to be transported with complete practicality.

SERVICES
DESIGN STRATEGY
INDUSTRIAL DESIGN
PROTOTYPING
CREATIVE ENGINEERING