Uptown Eyewear
Uptown belongs to the historic company Raymond, specialists in the sector since 1905. xCruza led the comprehensive redesign of its visual identity. The project sought to reflect a younger, more natural, and urban profile for the brand. For this reason, we developed an integrated communication strategy ranging from the product to the point of sale.
First, we coordinated advertising campaigns and special collections for both sunglasses and prescription eyewear. Furthermore, the team worked on packaging design, stands, and exclusive displays. In this way, we achieved a solid positioning in the main optical stores nationwide. The brand quickly became a favorite among industry professionals.
The new logo established itself as a true icon within the national optical market. Indeed, the brand strategy and communication allowed us to reach new consumer segments. Consequently, the redesign ensures the brand’s relevance in the face of current trends. Finally, xCruza delivers a creative solution that combines photography, product design, and strategic vision.
SERVICES
BRAND STRATEGY
IDENTITY DESIGN
PRODUCT DESIGN
VISUAL COMMUNICATION
