Blender Family
The product line design for the Peabody blender family is a fundamental part of the design strategy we have been building together. As a leader in kitchen appliances, the company commissioned us to design its first proprietary line of blenders, marking a milestone in its industrial production. For this reason, the project took a comprehensive approach, ranging from technical architecture to aesthetic identity.
The project included part optimization and the definition of functions, materials, and color palettes. We developed three versions with clear identities within the same family. We achieved a striking, synthetic, and identity-driven line that stands out for its strong presence in a highly competitive segment.
These blenders are the company’s latest launch, where color and morphological synthesis define their identity. With vibrant colors, smooth glossy surfaces, and a large central knob that visually organizes the front, each model conveys simplicity, power, and modernity.
SERVICES
PRODUCT DESIGN
PROTOTYPING
RENDERING & COMMUNICATION
